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Los Angeles, California, October 19, 2009 – Peter Levinsohn, President of New Media and digital distribution of Fox Filmed Entertainment (FFE), announced today the appointment of Roger Mincheff to the newly created position of Senior Vice President Brand digital entertainment content. Reporting to Levinsohn, Mincheff will be responsible for the monetization of all digital content made for the company’s large portfolio of production entities
The former executive at Fox Atomic Worthen David Brooks will oversee creative for digital study guide, group content of the strategy and all creative aspects of show production and development. Levinsohn also announced the formation of Fox Digital Studios (FDS), a new group dedicated to the development, production and distribution of derivative and original programming for the initial release on new media and new platforms. Mincheff work closely with FDS to increase revenue for content developed by the new group
“All entities are exploring production of our digital platforms as a way to tell new stories to new audiences and we are delighted to have someone of Roger’s caliber join the team. In addition to understanding the dynamics of the brand, Roger has a proven track record in content, distribution, marketing and technology, “said Peter Levinsohn.” With Fox Digital Studios, we are leveraging our stories and production expertise to create a centralized unit exclusively focused on bringing consumers a unique entertainment experience on the Web and games and mobile platforms. We are very pleased to have David on board to direct the efforts of this creative group.
“Fox has a successful history of working closely with brands to create films and television programs that resonate with consumers, while delivering valuable marketing messages, and I’m excited to continue that tradition on the side digital, “said Mincheff. “Having a branded entertainment group within EPA puts all the production companies Fox in a unique position to succeed in this space, and I can not wait to start.
“As consumers continue to gravitate towards digital media platforms, creative executives must continue to innovate and develop, dynamic entertainment content for new construction, especially for these new media,” Worthen said Brooks. “FDS has an incredible opportunity to reach these consumers with digital and I’m excited to be part of this effort.
The company has developed entertainment content opportunities for major brands such as Qantas Airways, “Carls Jr., Hardees, Mazda, Harley-Davidson, Universal Music, HBO, Boost Mobile, McDonald’s, and otherUnder his leadership, Spacedog use new media to develop compelling brand experiences through, mobile, digital, event signage and printing Internet platforms. Roger Fox joins after serving as executive director Spacedog media, full-service digital marketing agency of a founded in 1998.
It also has extensive experience directing music videos and commercials2001 Member’s film starring a hitherto unknown Josh Hartnett (Pearl Harbor, Black Hawk Down, Black Dahlia) marked the directorial debut Brook Worthen. Worthen Brooks, who has done the creative work of Tony Kaye, Ridley Scott, Spike Jonze, Paul Hunter, Leslie and Baz Luhrman Dektor, among others, is a leading creator, to be recognized and rewarded by numerous U.S. and international agencies, including the D & AD, Sundance Film Festival, London International Film Festival, Clermont-Ferrand Film Festival, the One Show and Clio. David Brooks Worthen was previously Executive Creative Director of Fox Atomic Digital, where he was responsible for digital content creation.